EasyRoutes Local Delivery
If you run your own drivers, this is the app reviewers keep choosing over Shopify's built-in tool and rivals, and the support is the main reason; the recurring complaints are per-seat price and a learning curve.
Should you install it?
EasyRoutes is a strong choice if you deliver locally with your own drivers: reviewers across the US, Canada, UK, Australia and elsewhere describe cutting route planning from hours to minutes, auto-fulfilling orders in Shopify, and sending customers tracking and proof of delivery so they stop calling. Support is the standout; founders and named staff take calls, and several reviewers report requested features shipping within days. Budget for per-seat pricing, since a few reviewers call it expensive for small or non-profit teams, and expect a short learning curve. Test driver sign-in on your actual phones and in your country first, because login and SMS-code failures hit a few merchants and one outage in 2025 left drivers locked out. It does not offer a public API or in-app navigation, and it is irrelevant if you ship by carrier labels.
Solid evidence. 288 reviews over six years, 117 in the last 12 months, consistent themes and a broad tenure mix. Confidence is tempered because about 40% of reviews are rating-only, 16% come from stores under a month old, and there are only two 1-star reviews, so the failure picture rests on a handful of 3-4 star comments.
Right for
- Stores delivering with their own drivers or vans (bakeries, farms, wholesale/bulk food, furniture, tyres, logs and topsoil, meal delivery)
- Stores outgrowing Shopify's native Local Delivery, including subscription/recurring orders and manually created orders
- Seasonal or uneven operations that want to add driver seats on busy days and be billed proportionally
- Merchants who want customers to get tracking links, ETAs and proof-of-delivery photos or signatures so they stop calling
- Operations of roughly 50-200 stops a day or hundreds of weekly accounts that need fast route building
Wrong for
- Very small or non-profit operations that need many driver seats and are price-sensitive; reviewers call it too expensive or too costly per seat
- Stores that need a public API to push route data into labelling or printing apps
- Drivers using devices that can't do Google sign-in (an Android in-dash stereo was a dead end) or phones with trouble receiving the SMS login code (Singapore Android)
- Anyone who wants turn-by-turn navigation inside the driver app; it hands off to Google Maps, and one reviewer wanted Apple Maps/CarPlay
- Merchants who need live ETAs that update from the driver's real-time position (one reviewer asked for this)
- Merchants shipping by carrier labels or 3PL; nothing in the reviews covers that
What will annoy you
Feature gaps requested: live ETAs from driver location, per-location time windows, in-app navigation or Apple Maps, an API, more driver autonomy: 7 reviews, steady, last seen 2026-03.
How the developer behaves when it breaks
The developer replied to every negative review (100% reply rate on negatives, about 6% overall) and usually within days, typically with an apology or explanation and an offer of direct follow-up. The outage reviews were reported restored, and the Singapore SMS issue was addressed through a local sender ID. Feature requests get a pointer to existing settings or an outreach call rather than a promise (the API request was not committed to). The in-dash Android device remains unsupported. Merchants repeatedly report requested features shipping within days.
What goes wrong 4 recurring themes
- Price, especially per driver seat; free plan is limited 4 reviews steady, last seen 2026-07
“I wish it was a bit cheaper per seat, our local nonprofit struggles to pay for an extra seat on our busier weeks.” review 0078
- Learning curve and unclear UI (buttons, next steps, no marker for orders already on a route, wanting tutorial videos) 4 reviews steady, last seen 2026-07
“There's been a bit of a learning curve as some of the buttons and placement aren't so obvious as to what the next step is.” review 2084
- Feature gaps requested: live ETAs from driver location, per-location time windows, in-app navigation or Apple Maps, an API, more driver autonomy 7 reviews steady, last seen 2026-03
“Would like live updated ETAs based on live driver location - that would be huge for us.” review 9833
- Outages and driver sign-in failures (service outage, DNS/IP crash, SMS code not arriving in Singapore, unsupported in-dash Android device, unspecified 'small bugs') 5 reviews fading, last seen 2026-04
“We running a company and it cant be giving us errors the drivers cant log on to the app please sort this out” review 2814
What it does well 5 themes
- Support that answers fast, jumps on calls, and ships requested features (founders and named staff such as Boris and Elina) 70 reviews
“Most importantly, the onboarding and support from EasyRoutes has been nothing short of amazing.” review 5601
- Cuts daily route planning from hours to minutes, including automatic routes from Shopify order tags 40 reviews
“I started using the Auto Route Workflow which saves at least an hour a day.” review 2953
- Customer notifications, live tracking, ETAs and proof of delivery reduce 'where is my order' contacts 35 reviews
“the notifications sent to customers along the way which stops them contacting us constantly for delivery updates” review 7302
- Works natively with Shopify orders and writes fulfilment status back, so drivers don't mark orders twice 25 reviews
“It also auto fulfills orders in shopify once the order is dropped which removes a step for our drivers.” review 5547
- Handles real volume and awkward setups: multiple drivers and vehicles, bulky items, custom stops, hundreds of accounts 12 reviews
“We schedule 50-100 deliveries a day, 6 days a week, typically using 2-3 drivers” review 5547
Red flags
- Outage with no obvious way to reach support: the reviewer could not contact support during an IP/DNS failure, and the developer acknowledged the help portal was likely down too and pointed to a direct support email. A separate Sept 2025 outage stopped drivers logging in. 1830 2814
- Driver sign-in depends on Google authentication and SMS verification codes; an Android in-dash stereo could not log in and support told the merchant to find another app, and Singapore Android drivers did not receive codes. The developer says it has since moved Singapore to a registered local sender ID. 8946 3537
- Per-seat pricing can bite on busy weeks for small operations; the free plan is described as capped at 50 deliveries a month with limited editing. 0078 7936 5460
- Costs beyond the plan: one reviewer worried about additional costs and found they depend on how many texts you choose to send. Another reported being charged without ever setting up the account and asked for a refund (reviewer says support helped promptly). 6988 0448
Trend
Review volume is up (117 in the last 12 months vs 73 in the prior 12; about 10 a month) and none of the last 12 months' reviews are negative by the precomputed stats. Earlier reviews (2020-2023) are long, glowing and focused on support and feature turnaround; recent ones are shorter or rating-only. The latest critiques are pricing per seat (April and July 2026) and learning curve (March and July 2026), while the outage and login complaints cluster in Aug-Dec 2025 and have not recurred in specific form since. Praise now names Elina for onboarding, where earlier it named Boris.
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